A Beginner's Guide to Japanese Snacks


Embarking on a culinary adventure is one of life's greatest pleasures, and what better way to begin than with the delectable world of Japanese snacks? From the sweet allure of cookies and candy to the savory satisfaction of crackers, and the unique textures of mochi, this guide will take you on a delightful tour of Japan's snack landscape.


Cookies - Sweet Temptations: Japanese cookies showcase the perfect fusion of traditional craftsmanship and modern innovation. Begin your journey with the renowned "Tokyo Milk Cheese Factory" cookies, known for their rich and creamy flavor. Venture into the world of "Shiroi Koibito," a buttery sandwich cookie filled with white chocolate, offering a delightful contrast in textures.

Expand your horizons with "Yokumoku," where the delicate layers of rolled, thin butter cookies will melt in your mouth. For a taste of Japan's seasonal flavors, indulge in "Sakura Matcha Kit Kats," combining the elegance of cherry blossoms with the earthy notes of matcha.


Crackers - A Symphony of Crunch: Japanese crackers, or "senbei," are a fundamental part of the country's snacking culture. Dive into the classic realm of soy sauce-flavored senbei, appreciating the authentic essence of Japanese cuisine. Experiment with "Wasabi Senbei" for a spicy kick or "Matcha Senbei" for a unique blend of bitter green tea and crispy goodness.

For a more contemporary experience, try "Jagariko," a potato stick snack with various seasonings, providing a perfect balance of crunch and flavor. Explore "Rilakkuma Chocolate Corn Puffs" for cute bear-shaped treats that combine the sweetness of chocolate with the satisfying crunch of corn puffs. And, of course, don't forget the iconic "Pocky sticks" - slender biscuit sticks coated in various flavors of creamy chocolate or icing, offering a delightful combination of crunch and sweetness.


Candy - Sweet Delights: Japanese candy is a world of its own, offering a plethora of unique flavors and textures. "Hi-Chew" is a chewy, fruity candy that has gained international acclaim. Expand your palate with "Puccho," a chewy gummy candy with a soft, juicy center, available in an array of fruit flavors.

Venture into the world of unconventional Kit Kat flavors with options like "Sake Kit Kats" or "Purple Sweet Potato Kit Kats." These limited-edition treats bring an unexpected twist to the familiar chocolate-covered wafer, showcasing Japan's creativity in confectionery.


Mochi - Chewy Sensations: Mochi, a traditional Japanese rice cake made from glutinous rice, offers a delightful chewy texture. Begin your mochi adventure with the classic "Daifuku," a mochi filled with sweetened red bean paste. "Ichigo Daifuku" takes it a step further, incorporating a juicy strawberry center for a burst of freshness.

Explore the world of "Mochi Ice Cream," where the chewy exterior of mochi encapsulates a cold, creamy center in flavors ranging from matcha to mango. For a unique twist, try "Kusa Mochi," which incorporates mugwort for an earthy, herbal flavor.


Pocky Sticks - A Crunchy Indulgence: No exploration of Japanese snacks is complete without savoring the iconic "Pocky sticks." These slender biscuit sticks, coated in various flavors of creamy chocolate or icing, provide a delightful combination of crunch and sweetness. Choose from classics like chocolate or strawberry, or experiment with matcha or almond-coated Pocky for a unique taste experience.


Ramune Drink - A Refreshing Experience: No Japanese snack adventure is complete without trying Ramune, a carbonated soft drink with a unique marble-sealed bottle. Choose from a variety of flavors such as original, melon, lychee, or even the intriguing "Kimchi Ramune." Opening a Ramune bottle is an experience in itself, with a plunger that releases the marble into the bottle, creating a fizzy, effervescent delight.


Embarking on a journey through Japanese snacks is a sensory delight, offering a perfect blend of traditional flavors and modern twists. Whether you're drawn to the sweetness of cookies, the crunch of crackers, the chewiness of mochi, the iconic Pocky sticks, or the refreshing fizz of Ramune, Japanese snacks have something to satisfy every craving. So, assemble an assortment of these treats, open your palate to new sensations, and savor the rich tapestry of flavors that Japan has to offer. Happy snacking!

Back to blog

New Arrivals