Japanese Gyaru Style: A Fashion Revolution

Japanese Gyaru Style


Japanese fashion has always been a melting pot of creativity and innovation, with various subcultures pushing the boundaries of self-expression. One such dynamic and colorful style that emerged in the 1970s and gained prominence in the 1990s is the Gyaru style. Gyaru, derived from the English word "gal," represents a unique and eclectic fashion subculture that defies traditional norms and embraces individuality. In this blog post, we'll delve into the fascinating world of Japanese Gyaru style, exploring its origins, key elements, and its impact on contemporary fashion.

A Brief History of Gyaru Style

The Gyaru style can trace its roots back to the 1970s and 1980s, where young Japanese women began rebelling against the conservative cultural norms by adopting a more rebellious and flamboyant fashion sense. However, it was in the 1990s that Gyaru truly took off, thanks to magazines like egg and FRUiTS, which showcased the latest Gyaru fashion trends and helped the style gain popularity among Japanese youth.

Key Characteristics of Gyaru Style


Hair and Makeup:
One of the most distinctive features of Gyaru style is the elaborate hair and makeup. Gyaru girls often sport voluminous, teased hair, and frequently experiment with colorful extensions. Makeup is bold, emphasizing big eyes through the use of dramatic eyeliner and false lashes.
  Gyaru Hair & Makeup

Fashion Choices:
Gyaru fashion is diverse and constantly evolving. While there are various substyles within Gyaru, common elements include short skirts, platform boots, oversized accessories, and an affinity for vibrant colors and patterns. Brands like Liz Lisa, MA*RS, and Jesus Diamante have become synonymous with Gyaru fashion.

A unique aspect of Gyaru style is the emphasis on tanned skin. Gyaru girls often strive for a sun-kissed complexion, challenging the traditional Japanese beauty standards of pale skin.

Substyles within Gyaru:

While Gyaru primarily refers to the fashion embraced by young women, there's also a male counterpart known as Gyaru-o. Gyaru-o fashion is characterized by a more masculine interpretation of the Gyaru style, featuring elements like flashy suits, trendy hairstyles, and a strong emphasis on grooming.

Gothic & Lolita Gyaru:
This fusion style combines Gyaru with elements of the Gothic & Lolita fashion subculture, resulting in a unique blend of dark, elegant, and extravagant fashion choices.

Influence on Contemporary Fashion:

Gyaru style has left an indelible mark on the fashion landscape, both in Japan and globally. Elements of Gyaru can be seen in the works of modern fashion designers, and the style has influenced street fashion around the world. The boldness, individualism, and unapologetic self-expression inherent in Gyaru continue to resonate with fashion enthusiasts.

Japanese Gyaru style stands as a testament to the power of fashion as a form of self-expression and rebellion against societal norms. Its evolution over the years reflects the ever-changing landscape of youth culture in Japan. As we celebrate the vibrancy and creativity of Gyaru, we acknowledge its lasting impact on the world of fashion and its role in encouraging individuals to embrace their uniqueness.

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