Kore Kawaii — Brand & Press Kit

Kore Kawaii is an online lifestyle shop dedicated to bringing joy, self-expression, and everyday magic to kawaii lovers of all ages. We curate and create adorable, high-quality products inspired by Japanese pop culture, pastel aesthetics, and the belief that life is better when it’s a little cuter.

Our product offerings include kawaii fashion and accessories, plushies, stationery, home décor, anime figures, gifts, and lifestyle goods—each thoughtfully chosen to help customers express their personality and surround themselves with things that spark happiness. Kore Kawaii isn’t just about products; it’s about creating a welcoming, inclusive space where people can celebrate what they love unapologetically.

Kore Kawaii was founded in 2019 by Barbara Vega, a lifelong fan of anime, Japanese pop culture, and all things cute. Growing up, she struggled to find a single place that offered authentic, high-quality kawaii items that felt expressive, joyful, and made for everyday life.. What started as a passion project quickly grew into a full-fledged brand built around community, creativity, and inclusivity.

At its heart, Kore Kawaii is about reconnecting with joy—whether that’s healing your inner child, expressing your identity through cute fashion and décor, or finding comfort in playful design. With thousands of happy customers and a growing online community, Kore Kawaii continues to evolve into a lifestyle brand that celebrates friendship, creativity, and the power of being yourself.